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Contact:  Tony Cao
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A&D Medical Reaches Out to Home Healthcare Stores with Unique Marketing Program

Milpitas, Calif. (November 2005) – A&D Medical today announced the introduction of their Heart Advantage Program, a marketing campaign kit created for dealers and independent pharmacies to help them increase store traffic and assist them in educating their customers of the importance of home blood pressure monitoring.

The Heart Advantage Program is a kit that includes marketing materials such as an in-store poster, brochures, counter stand, direct mail cards, bag stuffers, a $5.00 mail-in rebate coupon, sample ads and a demo unit! The program also includes a CE program entitled “Taking Control: Understanding Blood Pressure” for providers interested in learning more about hypertension.

“Blood pressure monitors are a cash sale to the HME provider. They needed a turn-key program to help boost traffic and increase awareness of the benefits of owning a home monitor” said Sarah Schiltz, Director of Marketing. “The Heart Advantage Program has been a great success so far!”

Customers agree! “This kit provides us with the ammunition that we need to sell more monitors” said Jerry Benton of Benton Medical located in Palo Alto, California.

About A&D Medical
   
A&D Medical is a division of A&D Company, a global manufacturer of measurement equipment, with operations in Asia, Europe, Australia, Russia, and North and South America.  Since 1977, A&D Medical has been manufacturing and distributing a full line of advanced electronic blood pressure monitoring equipment and health care products for home and professional use.  All of the company’s home care products are marketed under the LifeSource® brand name in North America.

Over the years, A&D has received praise from pharmacists and publications for its LifeSource products, service and innovation.  A&D Medical boasts the highest number of clinically validated monitors in the market today.  The validation is based on British Hypertension Society protocol, the world’s authority on home blood pressure monitoring.

The company is a leader in home health monitoring technology through the development and introduction of a variety of unique products.  The company also offers leading telemedicine solutions for remote patient monitoring of heart disease and other chronic diseases through wired and Bluetooth® wireless systems for health system integrators.  In addition to blood pressure monitors, A&D Medical also offers personal weight scales, heart rate monitors, digital thermometers and stethoscopes.

A&D built its reputation by manufacturing innovative and accurate measurement tools for business, industry, education and health care.  Visit A&D Medical’s website at www.LifeSourceOnline.com.

LifeSourceâ is a registered trademark of A&D Medical, Milpitas, CA, USA.
Bluetoothâ is a registered trademark and is owned by the Bluetooth SIG, Inc.

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